PROFESSIONAL SUPPORT FOR PROFESSIONALS

Today's business, technical, and research climate demands visionary support.

TransLink Strategies provides product development and marketing services for scientific/technical professional groups and individuals -- researchers, academics, and practitioners. 

You may not know what you have until someone else finds it

Digital innovation and new ideas force transition from established work flow to new processes and protocols. Unintended consequences of new ideas cause confusion and disruption. TransLink Strategies helps expose undiscovered assets. 

Execution results in strategic success

  • Publishing Insight
  • Consulting
  • Marketing Plans
  • Strategic Planning
  • Online Tactics
  • Project Management
  • Branding

If you build it, they won’t come unless they know about it

The marketing challenge is to create demand. Know your products, customers, constituents, prospects and competitors. How you do what you do is just as important as what you do. Style and timing matter. Plan to excel. 

John Pape focuses on program development and creating demand that results in brand recognition, client loyalty, innovation, and revenue generation. He has held a number of senior marketing positions at the IEEE Communications Society, the American Society of Civil Engineers, S. Karger Publishers, Methuen, and Springer-Verlag.

Relationships

Professional reputation centers on the quality of relationships. You are your brand and your performance reflects the quality of the organization. Collaborate. Educate. Expound. Evolve.  Execute timely tactics. Partner with like-minded groups. Cultivating an established relationship requires less risk and fewer resources than finding new advocates. The imperative is to do both successfully.  

Promotional Assistance

List creation and maintenance, repurposing IP, e-mail campaigns, newsletters, scheduling, exhibitions, posters and displays, price lists and catalogs, printed collateral, press releases, animations and videos, sponsorship and advertising acquisition, exhibits, editorial calendars, surveys, blogs and social media presence, awards, mobile applications, CFPs.